What is cost %of marketing expenses budget of total revenue?

Question

Accepted Answer

The cost % of marketing expenses budget of total revenue varies depending on the company and industry.

The cost % of marketing expenses budget of total revenue is a metric used to measure the effectiveness of a company's marketing strategy.
It is calculated by dividing the total marketing expenses by the total revenue and multiplying by 100.
The ideal cost % of marketing expenses budget of total revenue varies depending on the industry and company goals.
For example, a startup may allocate a higher percentage of their budget towards marketing to increase brand awareness and customer acquisition.
On the other hand, a well-established company may allocate a lower percentage towards marketing as they already have a strong brand presence.

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