UAE Exchange Digital Marketing Executive Interview Questions and Answers

Interview preparation tips for other job seekers - Very good job, nice company...😊

Interview preparation tips for other job seekers - Marketing

Round: Test
Experience: Simple questions
Duration: 1 hour 10 minutes
Total Questions: 3

College Name: IIT Guwahati

Round: Test
Experience: CAT-type data interpretation test.30 questions in 35 minutes.Fast graph interpretation and quick calculations.
Tips: CAT preparation will help.
Duration: 35 minutes
Total Questions: 30

Round: Case Study Interview
Experience: A simple case, based on the credit card industry or any other field, is given. Cases lay more focus on quantitative skills apart from the focus on asking the right questions.There is a shortlist made after each case round.
Tips:  Fast calculation and insight into what data may be required to solve the case are essential.Practice the cases given on their website and at www.beprepared.in.

Round: Behavorial Interview
Experience: Questions are asked based on incidents- give examples of instances when you led a team successfully or when you had to go against your team, etc.
Tips:  Practice HR questions from HLPQ.

General Tips: Positions Of Responsibility (PORs) are required but not mandatory. They are of secondary importance if one has scored well in the exam. A good CV with good internships/projects will help one to get shortlisted.
Skill Tips: "Student needs to be quick with simple percentage calculations."
Skills: Basic Quantitative skills
College Name: IIT Kharagpur

Round: Test
Experience: Written Test ( DI questions, each involving 2-3 plots)

Round: Interview
Experience: Started with a “Tell me something about your-self question”. I believe it was just to set the ball rolling and was not evaluated. The interviewer then gave me a case question wherein I had to make a choice between a diesel and a petrol car. There were 3 parts to the question (some candidates were asked 1 / 2 as well). The first dealt with finding the breakeven point given the basic set of cost, fuel price and fuel consumption data. Next was to find breakeven considering the money was acquired at a certain rate of interest (bond/loan). Both these results involved basic calculation and I was comfortable with them. The final part was about calculating the breakeven, again, but this time considering depreciation. This is where I was caught off guard and though I did turn up with a figure, the interviewer was not completely satisfied.

General Tips: Do get a basic background of the firm and also about terms in the related field.
Skill Tips: I was not hesitant and was reasonably confident while answering. What went wrong was perhaps the fact that I was caught unaware of how depreciation works and how it had to be included in the equation. I fumbled a lot with the equation and puzzled as to where to include terms for depreciation etc.
College Name: IIT KANPUR

Round: Test
Experience: There was test which was purely data analysis and calculator was allowed. So the procedure that they follow is that first they shortlist 50 people and a small case interview is followed. The case I was asked was to calculate the change in the cost of a grocery store if it has changed its model from cash on delivery with a physical store to an online portal which has cash on delivery option. As I had practiced it already I took some time to give structure and then gave 3-4 reasons for change in cost and then he gave me some numbers based on which I had to calculate the break even time period or amount . But I think he expected a little bit different approach or was searching for a different solution as I wasn't selected for the final interview sessions. I think 22 people were selected for the final interview session out of which 2 people were finally selected in Cap One.

College Name: IIT KANPUR

Round: Resume Shortlist
Experience: I started my placement journey by getting shortlisted in Capital One on Day 1. They shortlisted 125 candidates on the basis of resume.

Round: Case Study Interview
Experience: Then, they took a case study interview and reduced the number to 30.

Round: Test
Experience: Then, they again took an aptitude test and selected none of them. But, on the day 2, I sat for the GDs and interviews of Coca Cola and got selected.

College Name: IIT KANPUR

Round: Group Activity
Experience: There was initially an interview of about 5 mins in which they asked me to describe a situation where I worked in a team.

Round: Case Study Interview
Experience: Then there was a case study round. It was a slightly involved case on the credit card industry and involved a lot of
calculations. There were 3 different credit card strategies with different rates of interest and credit limits and we had to choose the best strategy for the company. I came up with correct strategy and hence got through the first round. 

The 2nd case was that of Dominos evaluating a new scheme wherein they would offer a 30% discount instead of 100%, in cases where the pizzas could not be delivered within 30 minutes. Next the discount was changed to 70%. I was asked to evaluate the on-time delivery that they can risk not to have in order to make the same profit as they make when they give 100% discount and have 90% on-time delivery. Then I was asked to plot a graph between on-time delivery and the discount offered and interpret it. It was there that I lost track and couldn't come up with the right conclusion. Nevertheless I was selected for the next round.

Round: Behavioural Interview
Experience: It was a behavioral interview wherein I had to describe them 3 situations in detail. During the entire interview the interviewer kept writing something on the paper. The key to this round was choosing the right incidents and then describing each and every point in detail. It lasted for about 30 mins. Ideally there were to be only 2 rounds of case interview and one behavioral interview but I was again called for a 3rd case interview round. It was very similar to the 1st case except that the credit card company was replaced by a dish-tv one. This one didn't go very well as I was very much exhausted and hence faltered at several places.

College Name: IIT KANPUR