CPC stands for Cost Per Click and CPM stands for Cost Per Thousand Impressions. CPC is a pricing model where advertisers pay for each click on their ad. CPM is a pricing model where advertisers pay for every 1,000 impressions of their ad. CPC is commonly used in search engine advertising, while CPM is more common in display advertising. CPC is more performance-based as advertisers only pay when someone clicks on their ad, while CPM is more brand awareness-focused.

ROI Magnet Interview Questions: What is CPC and CPM?

Asked inROI Magnet,Vice President Operations

What is CPC and CPM?

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CPC stands for Cost Per Click and CPM stands for Cost Per Thousand Impressions.

CPC is a pricing model where advertisers pay for each click on their ad.
CPM is a pricing model where advertisers pay for ...read more

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Cost per click and Cost per Mille

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What is CPC and CPM?

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