Defrence between GT and MT

Question

Accepted Answer

GT refers to General Trade which involves selling products directly to consumers through traditional retail channels. MT refers to Modern Trade which involves selling products through organized retail outlets like supermarkets and hypermarkets.

GT involves selling products directly to consumers through traditional retail channels.
MT involves selling products through organized retail outlets like supermarkets and hypermarkets.
GT typically includes small, independent retailers while MT includes large retail chains.
GT focuses on building relationships with individual retailers while MT focuses on negotiating deals with larger retail chains.
Examples: Selling snacks through a local convenience store is GT, while selling the same snacks through a supermarket chain is MT.

Defrence between GT and MT

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