What is Consumer Behaviour Model?

Question

Accepted Answer

Consumer Behaviour Model is a framework that explains how consumers make purchasing decisions.

It consists of five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
Factors that influence consumer behavior include cultural, social, personal, and psychological factors.
Marketers use this model to understand consumer behavior and develop effective marketing strategies.
For example, a consumer may recognize a need for a new phone, search for information on different models, evaluate the options, make a purchase, and then evaluate their satisfaction with the product.
The model can also be applied to online consumer behavior, where the information search and evaluation stages may involve reading reviews and comparing prices on different websites.

Top Rama University Assistant Professor interview questions & answers