• What is Data Extensions? How it is different from Lists? • What is A/B testing and how to perform A/B Testing? • How do you filter data in Date extension? • What are Automation Studio Activities? • Can you explain SQL Query Activity with an example? • What is subscriber key and contact key? • What is the difference between subscriber key and subscriber id? • How can you set multi language content using content builder? • Can you explain a scenario where you have used Journey builder? • What are the different Journey Entry Sources? • Have you worked with external API in journey builder? • What are the Wait Activities in Journey builder? • What is the difference between decision split and engagement split?

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Accepted Answer

Questions related to Salesforce Marketing Cloud features and functionalities.

Data Extensions are tables that store data in Marketing Cloud, while Lists are simple collections of subscribers.
A/B testing is a method of comparing two versions of a campaign to determine which one performs better.
Data in Data Extensions can be filtered using SQL queries or Filter Activities in Automation Studio.
Automation Studio Activities are pre-built actions that can be used to automate marketing tasks.
SQL Query Activity is used to extract data from Data Extensions using SQL queries.
Subscriber Key is a unique identifier for a subscriber, while Contact Key is a unique identifier for a contact.
Subscriber ID is a system-generated unique identifier for a subscriber.
Multi-language content can be set up using Content Builder's Translation Workbench.
Journey Builder is a tool for creating and managing customer journeys.
Journey Entry Sources include Data Extensions, Salesforce Data, and API Events.
External APIs can be used in Journey Builder to trigger events or update data.
Wait Activities in Journey Builder are used to pause a journey for a specified period of time.
Decision Split is used to evaluate a subscriber's attributes or behavior, while Engagement Split is used to evaluate a subscriber's interaction with a message.

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