how institutional sales work

Question

Accepted Answer

Institutional sales involve selling products or services to organizations rather than individual consumers.

Institutional sales typically involve selling in bulk to organizations such as schools, hospitals, government agencies, and corporations.
Sales representatives often work closely with procurement departments to negotiate contracts and pricing.
Relationship-building and trust are key in institutional sales to secure long-term partnerships.
Customization and after-sales service are important to meet the specific needs of institutional clients.
Examples of institutional sales include selling educational materials to schools, medical equipment to hospitals, and software solutions to businesses.

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