If you and your competitor visit a client at the same time with similar products, what would be your reaction?

Question

Accepted Answer

In a competitive sales scenario, focus on differentiation, relationship building, and understanding customer needs.

Differentiate your product by highlighting unique features or benefits. For example, if your product has a longer warranty, emphasize that.
Build rapport with the customer by engaging in conversation and understanding their specific needs. Ask open-ended questions.
Leverage customer testimonials or case studies to showcase the effectiveness of your product compared to competitors.
Stay calm and professional; avoid speaking negatively about the competitor. Instead, focus on how your solution meets the customer's needs better.
Follow up after the meeting to reinforce your value proposition and keep the communication lines open.

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