How would you differentiate content strategy for B2B and B2C clients?

Question

Accepted Answer

Content strategy for B2B focuses on industry expertise and thought leadership, while B2C focuses on emotional connection and brand loyalty.

B2B content should focus on providing valuable information, industry insights, and thought leadership to establish credibility and trust.
B2C content should aim to create emotional connections with the audience, focusing on brand storytelling, entertainment, and building brand loyalty.
B2B content is typically more formal, technical, and educational, while B2C content is more casual, emotional, and consumer-oriented.
Examples of B2B content include whitepapers, case studies, and webinars, while B2C content includes social media posts, influencer collaborations, and product reviews.

Popular interview questions of Content Strategist