What is the difference between market research and marketing research?

Question

Accepted Answer

Market research focuses on the overall market and its trends, while marketing research focuses on specific marketing strategies and tactics.

Market research is broader in scope and looks at the overall market, including customer behavior, market size, and competition.
Marketing research is more specific and focuses on gathering data and insights to support marketing strategies and tactics.
Market research helps in identifying market opportunities and potential target segments.
Marketing research helps in evaluating the effectiveness of marketing campaigns and understanding customer preferences.
Example: Market research may involve analyzing industry reports and conducting surveys to understand market trends. Marketing research may involve conducting focus groups to test advertising concepts or analyzing sales data to measure campaign performance.

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