What are the extended 3 Ps' of marketing and why were they made ?

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The extended 3 Ps of marketing are People, Process, and Physical Evidence. They were made to address the unique challenges of service-based industries.

People: Refers to the employees and customers involved in the service delivery process. It emphasizes the importance of customer service and employee training.
Process: Focuses on the procedures and systems used to deliver the service. It aims to ensure efficiency, consistency, and quality in service delivery.
Physical Evidence: Includes the tangible elements that support the service experience, such as the physical environment, facilities, and branding.
These extended Ps were introduced to recognize that marketing principles need to be adapted for service-based industries, where the intangible nature of services presents unique challenges.
For example, in the hospitality industry, the physical evidence of a hotel's facilities and amenities plays a crucial role in attracting and satisfying customers.

What are the extended 3 Ps' of marketing and why were they made ?

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