Local or global content? what to produce

Question

Accepted Answer

It depends on the target audience and goals of the content strategy.

Consider the target audience - local content may be more relevant for a specific geographic area, while global content can reach a wider audience.
Align content with business goals - local content can help establish a strong presence in a specific market, while global content can increase brand visibility worldwide.
Balance between local and global - a mix of both types of content can cater to different audience segments and maximize reach.
Examples: Local content could include community events or regional promotions, while global content could focus on industry trends or thought leadership.

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