difference between SEO and SEM

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Accepted Answer

SEO focuses on organic search results, while SEM involves paid advertising to increase visibility on search engines.

SEO stands for Search Engine Optimization and involves optimizing website content and structure to improve organic search rankings.
SEM stands for Search Engine Marketing and involves paid advertising to appear at the top of search engine results.
SEO is a long-term strategy that requires continuous effort to maintain rankings, while SEM can provide immediate results but requires ongoing investment.
Examples of SEO tactics include keyword research, on-page optimization, and link building, while SEM tactics include pay-per-click advertising and display ads.
Both SEO and SEM are important for a comprehensive digital marketing strategy, as they work together to increase visibility and drive traffic to a website.

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