How to classify search term report

Question

Accepted Answer

Search term report can be classified based on various parameters such as search volume, click-through rate, conversion rate, etc.

Classify based on search volume: high, medium, low
Classify based on click-through rate: high, medium, low
Classify based on conversion rate: high, medium, low
Combine the above parameters to create a comprehensive classification system
Example: A search term with high search volume, high click-through rate, and high conversion rate can be classified as 'top-performing'
Example: A search term with low search volume, low click-through rate, and low conversion rate can be classified as 'low-performing'

Popular interview questions of Process Associate II