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SBI Securities Interview Questions and Answers
Q1. Can you explain what a canonical tag is and when it should be used?
A canonical tag is an HTML element used to specify the preferred version of a web page when there are multiple versions available.
Canonical tags help search engines understand which version of a page should be indexed and displayed in search results.
They are commonly used when there are duplicate or similar content on different URLs.
The canonical tag is placed in the <head> section of a webpage and specifies the canonical URL of the page.
Example: <link rel='canonical' href='h...read more
Q2. What is the importance of meta tags, especially the title and description tags?
Meta tags, especially the title and description tags, are important for improving search engine visibility and click-through rates.
Title tag is the clickable headline that appears in search engine results, it should be relevant and compelling.
Description tag provides a brief summary of the webpage content, influencing users to click on the link.
Meta tags help search engines understand the content of the webpage and improve its ranking.
Optimizing meta tags can lead to higher o...read more
Q3. What is a 301 redirect, and how does it differ from a 302 redirect?
A 301 redirect is a permanent redirect that passes link equity, while a 302 redirect is a temporary redirect.
301 redirect is permanent and passes link equity to the new URL
302 redirect is temporary and does not pass link equity
301 redirect is preferred for SEO purposes as it helps in maintaining search engine rankings
302 redirect is used when a page is temporarily moved or under maintenance
Example: Redirecting oldwebsite.com to newwebsite.com with a 301 redirect
Q4. What is the difference between on-page and off-page SEO?
On-page SEO refers to optimizing elements on a website to improve search engine rankings, while off-page SEO involves activities done outside the website to improve its visibility.
On-page SEO includes optimizing content, meta tags, headings, and internal links.
Off-page SEO involves building backlinks, social media marketing, and influencer outreach.
Examples of on-page SEO are keyword optimization and improving website speed.
Examples of off-page SEO are guest blogging and part...read more
Q5. What SEO and how it will help the business?
SEO stands for Search Engine Optimization. It helps businesses improve their online visibility and attract more organic traffic.
SEO involves optimizing website content, meta tags, and backlinks to improve search engine rankings.
It helps businesses attract more organic traffic, increase brand visibility, and generate more leads and sales.
Examples of SEO techniques include keyword research, on-page optimization, and link building.
SEO can also help businesses stay ahead of compe...read more
Q6. What is DA and how to Measure?
DA stands for Domain Authority, a metric used to measure the authority of a domain in search engines.
DA is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
It is measured on a scale of 1 to 100, with higher scores indicating a stronger authority.
Factors that influence DA include the number of backlinks, quality of backlinks, and overall website quality.
To measure DA, you can use tools like Moz's Open Site Explorer or SE...read more
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