What are the roles of An SEM associate?

Question

Accepted Answer

An SEM associate is responsible for managing and optimizing search engine marketing campaigns to drive traffic and conversions.

Creating and managing PPC (pay-per-click) campaigns on platforms like Google Ads and Bing Ads
Conducting keyword research and optimizing ad copy to improve campaign performance
Monitoring campaign performance and making data-driven decisions to optimize ROI
Analyzing and reporting on campaign metrics to stakeholders
Staying updated with industry trends and best practices in SEM
Collaborating with cross-functional teams like content creators and web developers to align SEM strategies with overall marketing goals

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