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Marketing Management Analytics
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Marketing Management Analytics Senior Data Analyst Interview Questions and Answers
Marketing Management Analytics Senior Data Analyst Interview Experiences
1 interview found
Anonymous
(2 Questions)
- Q1. What do you know about R square?
- Ans.
R square is a statistical measure that represents the proportion of the variance for a dependent variable that's explained by an independent variable.
R square is also known as the coefficient of determination.
It ranges from 0 to 1, with 1 indicating a perfect fit.
It is used to evaluate the goodness of fit of a regression model.
Higher R square values indicate that the model explains a larger proportion of the variance i...
- Q2. How do you check the model fit
- Ans.
Model fit can be checked using various statistical measures and techniques.
Check goodness of fit statistics like R-squared, AIC, BIC
Analyze residuals to ensure they are normally distributed and homoscedastic
Use diagnostic plots like QQ plots, residual plots, and leverage plots
Perform cross-validation to assess model performance on unseen data
Skills evaluated in this interview
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I applied via Naukri.com and was interviewed in Oct 2020. There were 5 interview rounds.
Interview Questionnaire
4 Questions
- Q1. 1st Round: Python based online test
- Q2. 2nd Round: Technical Interview. Questions were related to Python and few questions were related to machine learning algorithm
- Q3. 3rd Round: Technical Interview. Mainly focused to SQL, Python. Puzzles related probability and optimization.
- Q4. Final Round: Interview with the Director. Mainly Focused on projects in the previous organization. What role I played in the project and contribution. Generic HR questions like why I am looking for change....
Interview Preparation Tips
I applied via Campus Placement and was interviewed in Feb 2022. There was 1 interview round.
(1 Question)
- Q1. Tell me about Projects done during course
Interview Preparation Tips
Selected
I applied via Naukri.com and was interviewed in Jul 2024. There were 2 interview rounds.
(2 Questions)
- Q1. SQL Questions basic
- Q2. GCP Question basic
(2 Questions)
- Q1. Sql Question basic
- Q2. GCP Question basic
Interview Preparation Tips
Selected
I applied via Naukri.com and was interviewed before Sep 2023. There were 2 interview rounds.
(2 Questions)
- Q1. Describe an end to end ETL pipeline you built in Alteryx
- Ans.
Built an end to end ETL pipeline in Alteryx for data processing and analysis.
Extracted data from multiple sources such as databases, APIs, and flat files.
Transformed the data by cleaning, filtering, and joining datasets to create a unified view.
Loaded the processed data into a data warehouse or visualization tool for analysis.
Used Alteryx tools like Input Data, Filter, Join, and Output Data to build the pipeline.
- Q2. A beginner level SQL question on using joins
(3 Questions)
- Q1. Difference between Transpose and Cross Tab in Alteryx
- Ans.
Transpose reorganizes data from rows to columns, while Cross Tab summarizes data in a tabular format.
Transpose converts rows to columns based on a specified key field.
Cross Tab summarizes data by grouping values from one or more fields into a tabular format.
Transpose is used for restructuring data, while Cross Tab is used for aggregating data.
- Q2. Some excel shortcuts
- Q3. Behavioral questions on how do you approach problem solving
Skills evaluated in this interview
I applied via Naukri.com and was interviewed in Jan 2022. There was 1 interview round.
(2 Questions)
- Q1. All questions were related to SQL and Context of the role
- Q2. Joins, Unions and case scenario
Interview Preparation Tips
I applied via LinkedIn and was interviewed in May 2021. There were 3 interview rounds.
Interview Questionnaire
1 Question
- Q1. Details of current Role & responsibilities and usual BA questions
Interview Preparation Tips
I applied via Naukri.com and was interviewed before Sep 2020. There were 5 interview rounds.
Interview Questionnaire
1 Question
- Q1. Basic ML qns - overfitting, underfitting, roc, metrics for classification model, knn, elbow curve, p value, Statistical significance tests, case studies. Coding round mostly debug python codes- MCQ
Interview Preparation Tips
Selected
I applied via Campus Placement and was interviewed before Mar 2023. There were 4 interview rounds.
30 mins, Aptitude questions
SQL queries and bascis Python questions
(1 Question)
- Q1. Questions on my resume, my projects, basic python questions
(1 Question)
- Q1. Behavioural questions
(2 Questions)
- Q1. What is rank in sql .. kind of scenario based
- Q2. Examples of with/ sub query in sql
- Ans.
Using subqueries in SQL allows for more complex queries by nesting queries within other queries.
Subquery in SELECT statement: SELECT column_name FROM table_name WHERE column_name = (SELECT column_name FROM table_name)
Subquery in WHERE clause: SELECT column_name FROM table_name WHERE column_name IN (SELECT column_name FROM table_name)
Subquery in FROM clause: SELECT column_name FROM (SELECT column_name FROM table_name) A
(2 Questions)
- Q1. Tell about work experience
- Q2. Details about skill set
Skills evaluated in this interview
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Marketing Management Analytics Interviews By Designations
- Marketing Management Analytics Senior Analyst Interview Questions
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- Marketing Management Analytics Senior Data Analyst Interview Questions
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Marketing Management Analytics Senior Data Analyst Interview Process
based on 1 interview
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Marketing Management Analytics Senior Data Analyst Reviews and Ratings
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Rating in categories
|
Analyst
24
salaries
|  ₹7 L/yr - ₹8 L/yr |
|
Senior Analyst
16
salaries
| ₹8 L/yr - ₹10 L/yr |
|
Consultant
15
salaries
| ₹6.3 L/yr - ₹12.5 L/yr |
|
Data Analyst
6
salaries
| ₹6 L/yr - ₹9 L/yr |
|
Manager
5
salaries
| ₹15 L/yr - ₹24 L/yr |
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Iris Software
R.R. Donnelley
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