Difference between qualitative and quantitative research

Question

Accepted Answer

Qualitative research is exploratory and subjective while quantitative research is numerical and objective.

Qualitative research is used to gain insights and understanding of underlying reasons, opinions, and motivations.
Quantitative research is used to quantify data and generalize results from a larger sample population.
Qualitative research methods include interviews, focus groups, and observation.
Quantitative research methods include surveys, experiments, and statistical analysis.
Qualitative research is more flexible and adaptable while quantitative research is more structured and rigid.
Qualitative research is often used in social sciences while quantitative research is often used in natural sciences.
Qualitative research can provide rich and detailed data while quantitative research can provide precise and measurable data.

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