What is Empathy Mapping & Affinity Mapping

Question

Accepted Answer

Empathy Mapping & Affinity Mapping are two techniques used in UX design to understand user needs and preferences.

Empathy Mapping is a visual representation of a user's thoughts, feelings, and behaviors. It helps designers understand the user's perspective.
Affinity Mapping is a technique used to group and organize data collected during research. It helps designers identify patterns and themes.
Both techniques are used to gain insights into user needs and preferences, and to inform the design process.
Empathy Mapping involves creating a persona and mapping out their thoughts, feelings, and behaviors. For example, a designer might create an empathy map for a busy working mother who needs a meal delivery service.
Affinity Mapping involves grouping data collected during research into categories or themes. For example, a designer might group user feedback about a website into categories like navigation, content, and design.

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