Ecosystem of Programmatic Advertising

Question

Accepted Answer

Programmatic advertising ecosystem is a complex network of players and technologies that enable automated buying and selling of digital ad inventory.

The ecosystem includes advertisers, publishers, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and ad networks.
Programmatic advertising uses real-time bidding (RTB) to automate the buying and selling of ad inventory.
Data is a critical component of programmatic advertising, allowing advertisers to target specific audiences and measure campaign effectiveness.
Examples of programmatic advertising platforms include Google Ads, Facebook Ads Manager, and The Trade Desk.

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