Past experience w.r.t FMCG industry and how it actually works. Understanding of route to market strategy, day to day operations side of the business which includes logistics management. Strategies behind driving the product in the market to bring in more traffic and increase sales. Understanding of Value chain and analysis of the same. Understanding of working capital management, AR and AP, Ratio understanding, EBITDA, MACO (Gross Margin contribution), Net sales calculation, Trade spend, cost of sales, etc