brand safety means what

Question

Accepted Answer

Brand safety refers to the measures taken to ensure that a brand's advertisements do not appear alongside inappropriate or harmful content.

Brand safety involves protecting a brand's reputation by avoiding association with controversial or offensive content.
It includes using tools and technology to monitor where ads are being displayed online.
Examples of brand safety measures include keyword blocking, whitelisting websites, and working with trusted publishers.
Ensuring brand safety is important for maintaining consumer trust and avoiding potential backlash.
Brand safety is a key concern for advertisers in the digital age, where ads can appear on a wide range of websites and platforms.