What is the difference between lead generation and growth marketing?

Question

Accepted Answer

Lead generation focuses on capturing potential customers' interest, while growth marketing focuses on retaining and expanding the customer base.

Lead generation involves attracting potential customers and converting them into leads through various marketing tactics such as content marketing, social media marketing, and email campaigns.
Growth marketing focuses on retaining existing customers and expanding the customer base by implementing strategies like customer retention programs, upselling, and cross-selling.
Lead generation is typically the first step in the marketing funnel, while growth marketing comes into play after the initial lead has been captured.
Examples of lead generation tactics include offering free trials, hosting webinars, and creating targeted landing pages, while growth marketing strategies may include referral programs, personalized marketing campaigns, and customer loyalty initiatives.

Top Intent Amplify Head Global Marketing interview questions & answers