IDAM House of Brands Product Manager Interview Questions and Answers

Q1. Share your work experience.
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Q2. How do you Segment on the basis of customer data?
Ans. 
Segmentation based on customer data involves grouping customers with similar characteristics or behaviors.
• Identify relevant customer data such as demographics, purchase history, and website behavior

• Analyze the data to identify patterns and similarities among customers

• Create segments based on the identified patterns, such as high spenders or frequent visitors

• Tailor marketing and product strategies to each segment to imp...read more
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Q3. How is segmentation brought about? Can you explain?
Ans. 
Segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics.
• Segmentation is done based on various factors such as demographics, psychographics, behavior, and geography.

• It helps in identifying the target audience and creating a marketing strategy that caters to their specific needs.

• For example, a company may segment its market based on age, income, and lifestyl...read more
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Q4. Give an evaluation of metrics before and after.
Ans. 
Metrics evaluation involves comparing data before and after a change to determine its impact.
• Metrics should be clearly defined and relevant to the change being made

• Data should be collected consistently and accurately

• Comparisons should be made over a significant period of time to account for any seasonal or cyclical trends

• Metrics should be analyzed in context to understand the full picture

• Examples include comparing webs...read more
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Q1. Share your work experience with special emphasis on the statistical techniques used to build data models and algorithms.
Ans. 
I have experience building data models and algorithms using statistical techniques.
• I have used regression analysis to predict customer behavior and optimize pricing strategies.

• I have also used clustering algorithms to segment customers based on their purchasing patterns.

• In addition, I have experience with decision trees and random forests for classification tasks.

• I have worked with both supervised and unsupervised lear...read more
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Q1. It was a combination of two rounds as there were both HR and tech guy when they interviewed me. It went on for an hour.
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Q2. Tell me something about yourself.
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Hello, please introduce yourself.
[Please note that I stands for Interviewer and C stands for Candidate]

C- Answered the already crafted answer mentioning my educational background, work experience, projects handled and few hobbies.

I- What is scrum & agile? (Was asked this as I have a relevant background in agile development) How is this different from the normal processes?

C- Talked about the iterative cycles and the ability to deliver faster and accommodating changes in a repetitive manner.

I linked this to one of their leadership principles of customer obsession and said we could cater to customer requirements better and help in satisfying their demands better.

I- Mention a few use cases you wrote for your team? How did you finalize the required use cases? Explain in detail the entire research process & findings?

C- Spoke about client interactions, prototype development, testing processes and multiple stage evolution process which goes into writing and finalizing the use cases. Note: The interviewers were more interested in judging how confident and thorough you were with the processes.

Will talk about the cases now.

I- There has been an increase in the volume of the merchandise being returned from one of the locations. Please select one of the categories you frequently shop in and identify the problem which could lead to it?

C- Talked about incorrect deliveries, wrong look and feel, size issues, sabotage.

I- Prepare an itinerary to Venice in INR 75000.

C- This was a very small budget. So I had to accordingly plan all the necessities like visa, accommodation, food, etc. Note: They were trying to look at how well you schedule and deal with scarce resources.

I- Do you have a rough understanding of the backend supply chain of Amazon. Was given a case to identify the last-mile delivery process. How that could be improved in the coming times. Perspective with respect to Indian markets and supply chain.

C- Tried using the supply chain of Amazon to pinpoint on the nodes which could be a problem. Spoke mainly about tech integrations to resolve the last-mile delivery problems.

Q1. A single round interview which was for around 40 minutes was conducted. As I worked at Samsung in IT field earlier, the interview was all work ex driven. A product case was asked related to voice assista...read more
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Q1. *Interview started with light conversation on how was the day going and what interviews have I given till now* Run me through your CV.
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Q1. Tell me something about yourself.
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Q2. Tell me a situation where you used data to solve a complex problem.
Ans. 
Used data to optimize marketing campaigns for a client
• Analyzed customer demographics and behavior to identify target audience

• Used A/B testing to determine optimal ad copy and design

• Monitored campaign performance and adjusted strategy accordingly
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Q3. How will you improve the user experience of a customer with fire stick?
Ans. 
I will improve the user experience of a customer with fire stick by enhancing the content discovery and navigation.
• Introduce personalized recommendations based on user's viewing history and preferences

• Simplify the navigation by adding voice commands and intuitive UI

• Provide easy access to popular streaming services and live TV channels

• Enable seamless integration with smart home devices for a unified entertainment experi
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Q1. Talk about your favourite product and how you would improve it
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Q1. Share your work experience.
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Q2. Tell me something about yourself.
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