Icicle Technologies Business Analyst Interview Questions and Answers

It was time based task and was very well instructed it consisted questions for all in one like apti related to sales and excel all in one go.

Q1. My first question after my introduction was about b2b and b2c marketing
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Q2. It was about what i understand by lead genration
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Q1. Work related questions only
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Q2. Personal questions
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Q3. Academic questions
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They will send you a link for aptitude test

Q1. Are you comfortable with night shifts?
Ans. 
Yes, I am comfortable with night shifts as I am able to adapt to different schedules and prioritize work efficiently.
• I have previous experience working night shifts and have been able to perform well during those hours.

• I am a night owl and find that I am more productive during the night.

• I understand the importance of maintaining a healthy work-life balance and am willing to adjust my schedule to accommodate night shift
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Q2. How much time does it take for you to reach the office from your current location?
Ans. 
It takes me approximately 30 minutes to reach the office from my current location.
• I live about 10 miles away from the office.

• I usually drive to work, taking the highway to avoid traffic.

• On average, it takes me half an hour to commute to the office.
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Q3. Current salary?
Ans. 
I prefer to discuss salary expectations based on the responsibilities and requirements of the position.
• Focus on discussing salary expectations based on the job role and industry standards.

• Avoid disclosing current salary to ensure fair compensation.

• Highlight relevant experience and skills that justify desired salary.

• Discuss potential for growth and additional benefits instead of current salary.
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Q4. Salary expectations are not asked 😂
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Q1. What was your previous job role?
Ans. 
I was a marketing manager at a tech company.
• Managed marketing campaigns and strategies

• Collaborated with cross-functional teams to drive brand awareness

• Analyzed market trends and competitor activities

• Implemented digital marketing initiatives

• Organized events and promotions
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Q2. Why you left previous organisation ?
Ans. 
Seeking new challenges and opportunities for growth.
• Desire for career advancement

• Lack of growth opportunities in previous organization

• Seeking new challenges and learning experiences
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Q3. What do you know about IDfy
Ans. 
IDfy is a leading identity verification and fraud prevention platform.
• IDfy offers solutions for KYC verification, customer onboarding, and fraud detection.

• Their platform uses AI and machine learning algorithms to verify identities in real-time.

• IDfy serves a wide range of industries including finance, e-commerce, and healthcare.
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The case study involves asking you about the documents and how will you verify fraud with the given documents like offer letter , and others. And the second

2 case study was
How will you teach the blind man colour blue
The answer was this was given by me hence it was out of the book

Q1. Location and work area
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Q2. Basic details in general
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Q1. Current and previous work experience and relevance
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Q2. Territories covered
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Q1. Work experience, relevant experience
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Q2. How can I expand their market
Ans. 
Expanding the market can be achieved through market research, identifying new target demographics, developing new products or services, and implementing effective marketing strategies.
• Conduct market research to identify potential new markets or untapped segments within the current market.

• Analyze competitors to understand their strategies and identify opportunities for differentiation.

• Develop new products or services th...read more
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Q1. Communication evaluation
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Q1. Discussion on previously handled projects
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Q1. Myself in simple way
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Q1. What is Balance sheet
Ans. 
Balance sheet is a financial statement that shows a company's assets, liabilities, and shareholders' equity at a specific point in time.
• It provides a snapshot of a company's financial position.

• Assets are what the company owns, liabilities are what it owes, and shareholders' equity is the difference between the two.

• The balance sheet follows the accounting equation: Assets = Liabilities + Shareholders' Equity.

• It helps in...read more
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Q2. What is bond and types of bonds
Ans. 
A bond is a fixed income investment where an investor loans money to an entity which borrows the funds for a defined period at a fixed interest rate.
• Types of bonds include government bonds, corporate bonds, municipal bonds, and convertible bonds.

• Government bonds are issued by governments to fund public spending.

• Corporate bonds are issued by companies to raise capital for various purposes.

• Municipal bonds are issued by l...read more
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