What is ffr ratio

Question

What is ffr ratio

Accepted Answer

FFR ratio stands for Fast Fashion Retailer ratio, which measures the speed at which a retailer can bring new fashion trends to market.

FFR ratio is calculated by dividing the number of days it takes for a retailer to bring a new fashion trend to market by the number of days it takes for a traditional retailer to do the same.
A lower FFR ratio indicates that a retailer is able to quickly respond to changing fashion trends and bring new products to market faster.
For example, if a fast fashion retailer takes 30 days to bring a new trend to market while a traditional retailer takes 90 days, the FFR ratio would be 0.33.