What tools and metrics did you use? How do you communicate complex web analytics insights to non-technical stakeholders, such as marketing or executive teams?

Question

Accepted Answer

I utilize various tools and metrics to analyze web data and effectively communicate insights to non-technical stakeholders.

Tools: Google Analytics for traffic analysis and user behavior tracking.
Metrics: Conversion rates to measure the effectiveness of campaigns.
Visualization: Use tools like Tableau or Google Data Studio to create dashboards that simplify complex data.
Storytelling: Frame insights in a narrative that aligns with business goals, e.g., 'Our new campaign increased conversions by 20%.'
Regular updates: Schedule monthly meetings to present findings and gather feedback from marketing and executive teams.

What tools and metrics did you use? How do you communicate complex web analytics insights to non-technical stakeholders, such as marketing or executive teams?

Top GigDe Web Analyst interview questions & answers

Popular interview questions of Web Analyst