How do you measure the success of a mobile app marketing campaign? What key performance indicators (KPIs) do you focus on?

Question

Accepted Answer

Measuring mobile app marketing success involves tracking KPIs like downloads, engagement, and retention rates.

1. **Downloads**: The total number of app downloads indicates initial interest. For example, a campaign that drives 10,000 downloads in a month is a strong indicator of success.
2. **User Engagement**: Metrics like daily active users (DAU) and session length show how often users interact with the app. A high DAU suggests effective retention strategies.
3. **Retention Rate**: This measures how many users return to the app after their first use. A 30-day retention rate of 25% is often considered good.
4. **Conversion Rate**: For apps with in-app purchases, tracking the percentage of users who make a purchase can indicate the effectiveness of monetization strategies.
5. **Customer Acquisition Cost (CAC)**: This metric helps determine how much is spent to acquire each user. A lower CAC compared to the lifetime value (LTV) of a user indicates a successful campaign.
6. **User Reviews and Ratings**: Positive feedback can enhance credibility and attract more users. Monitoring app store ratings can provide insights into user satisfaction.

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