What is digital marketing, difference between marketing and advertising, functions of digital marketing, advantage of digital marketing.

Question

Accepted Answer

Digital marketing is the use of online platforms to promote products or services, different from traditional marketing and advertising.

Digital marketing involves using online channels such as social media, email, and websites to reach and engage with customers.
Marketing is the overall process of promoting and selling products or services, while advertising is a specific component of marketing that involves creating and delivering messages to a target audience.
Functions of digital marketing include content creation, social media management, email marketing, search engine optimization (SEO), and online advertising.
Advantages of digital marketing include the ability to reach a global audience, target specific demographics, track and measure results in real-time, and cost-effectiveness compared to traditional marketing methods.

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