Tell me about vm

Question

Tell me about vm

Accepted Answer

VM or Visual Merchandising is the art of creating an attractive and engaging in-store display to increase sales and enhance the customer experience.

VM involves designing and arranging store displays to attract customers and promote sales.
It includes creating eye-catching window displays, arranging products in an appealing manner, and using lighting and signage to draw attention to specific areas.
VM also involves understanding customer behavior and preferences to create a shopping environment that is both functional and aesthetically pleasing.
Examples of VM techniques include using color and texture to create a cohesive display, incorporating props and accessories to add interest, and creating themed displays to showcase seasonal or promotional items.

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