3. What do you understand by 'Sales Funnel'?

Question

Accepted Answer

Sales funnel is a visual representation of the customer journey from awareness to purchase.

Sales funnel is also known as purchase funnel or marketing funnel.
It consists of different stages such as awareness, interest, consideration, intent, and purchase.
The goal is to move customers from one stage to the next and ultimately convert them into paying customers.
Sales funnel helps businesses to identify areas where they need to improve their marketing and sales efforts.
Example: A customer sees an ad for a product on social media, clicks on the ad, visits the website, adds the product to the cart, and completes the purchase.
Example: Another customer hears about a product from a friend, searches for it on Google, reads reviews, compares prices, and then makes a purchase.

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