What is the difference between advertising and marketing

Question

Accepted Answer

Marketing is a broader concept that includes advertising as one of its components.

Marketing involves identifying customer needs and wants, developing products or services to meet those needs, pricing them appropriately, promoting them through advertising and other means, and making them available to customers.
Advertising is a specific component of marketing that involves creating and delivering messages to promote products or services.
Marketing is a long-term process that involves building relationships with customers, while advertising is a short-term tactic that aims to generate immediate sales.
Marketing is more strategic, while advertising is more tactical.
Marketing is about creating value for customers, while advertising is about communicating that value to customers.
Examples of marketing activities include market research, product development, pricing, distribution, and customer service, while examples of advertising activities include creating ads, placing them in media, and measuring their effectiveness.

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