How is the metrics measured different in B2C and B2B products?

Question

Accepted Answer

Metrics in B2C focus on user engagement and retention, while in B2B they focus on customer acquisition and lifetime value.

B2C products typically measure metrics like user engagement, retention rate, churn rate, and customer lifetime value.
B2B products often focus on metrics such as customer acquisition cost, customer lifetime value, sales conversion rates, and average revenue per user.
In B2C, metrics like app downloads, daily active users, and user satisfaction scores are important, while in B2B, metrics like lead-to-customer conversion rate and customer retention rate are key.
B2C products may prioritize metrics related to user experience and customer satisfaction, while B2B products may prioritize metrics related to sales pipeline and revenue growth.

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