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Contlo Product Manager Interview Questions and Answers
Contlo Product Manager Interview Experiences
1 interview found
Anonymous
(2 Questions)
- Q1. Tell me about yourself
- Q2. Which was a product where you helped the company to move the needle
- Ans.
I helped the company increase sales by 20% with a new feature on our flagship product.
Introduced a new feature based on customer feedback and market research
Collaborated with cross-functional teams to implement the feature successfully
Conducted A/B testing to optimize the feature for maximum impact
(1 Question)
- Q1. Genral questions like, tell me about your self and CV related
Top trending discussions
Interview questions from similar companies
I applied via Campus Placement
(1 Question)
- Q1. What did you do in your role as a PM? What kind of a PM were you? Technical, general, design?Design a subscription service for Myntra?
(2 Questions)
- Q1. How do you create a roadmap? How do you prioritise features?
- Ans.
Creating a roadmap involves identifying goals, prioritizing features, and aligning with stakeholders.
Identify business goals and objectives
Gather feedback from stakeholders and customers
Prioritize features based on impact and effort
Create a timeline and milestones
Align roadmap with company strategy and resources
Regularly review and adjust roadmap as needed
- Q2. How will you launch vernacular content on Myntra?What will you translate? How will you measure it success? How will you decide if it’s the right time to get into vernacular content?
- Ans.
To launch vernacular content on Myntra, we will translate product descriptions, user reviews, and customer support. Success will be measured through increased engagement and conversion rates. The right time to launch will be determined by market research and user demand.
Translate product descriptions, user reviews, and customer support into vernacular languages
Measure success through increased engagement and conversion...
(1 Question)
- Q1. How do you handle conflict?How do you get stakeholder buy-in? What’s your process for change management?
- Ans.
I handle conflict by actively listening, finding common ground, and facilitating open communication. I gain stakeholder buy-in through clear communication, addressing concerns, and demonstrating value. My change management process involves thorough planning, effective communication, and stakeholder involvement.
Actively listen to all parties involved in the conflict to understand their perspectives.
Find common ground an...
(1 Question)
- Q1. What is an app that you really admire? Why so?
I applied via Campus Placement
(1 Question)
- Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
- Ans.
Identify the root cause and take corrective actions to improve subscription rate.
Conduct customer surveys to understand reasons for cancellation
Analyze competitors' offerings and pricing strategies
Improve the value proposition of Amazon Prime by adding new benefits or features
Launch targeted marketing campaigns to attract new subscribers
Offer discounts or promotions to incentivize re-subscription
Improve customer servic...
(2 Questions)
- Q1. If you had to launch custom made-to-order products, how will you go about it? Guesstimate on market sizing for the same. What are the 3 major things you'll take care of? How can you attribute conversions? ...
- Ans.
To launch custom made-to-order products, focus on market research, production capabilities, and customer experience. Attribute conversions through tracking and analytics. SEO is crucial for online visibility.
Conduct market research to identify demand and competition
Assess production capabilities and logistics for customization
Prioritize customer experience through seamless ordering and delivery
Implement tracking and an...
- Q2. A question on SEO.
(1 Question)
- Q1. With VP, Products - Was more discussion oriented than a typical interview. About me, interests, fav product etc. More on Myntra.
(1 Question)
- Q1. With HR Head. Lots of behavioral questions, many on stakeholder management - difficult client etc.
Interview Preparation Tips
focused.
Skills evaluated in this interview
I applied via Referral and was interviewed before Oct 2021. There were 4 interview rounds.
(2 Questions)
- Q1. Why do you want to join Myntra?
- Q2. Design an end to end Ad platform
- Ans.
An end-to-end Ad platform that connects advertisers with publishers and provides analytics.
Create a user-friendly interface for advertisers to create and manage their ads
Develop a system to match ads with relevant publishers based on audience demographics and interests
Provide real-time analytics to advertisers to track the performance of their ads
Implement a payment system for advertisers to pay publishers for ad space
...
(1 Question)
- Q1. Product Design questions
(1 Question)
- Q1. Product Strategy Questions
Interview Preparation Tips
I applied via Referral and was interviewed in May 2024. There were 2 interview rounds.
Problem solving and resume based discussion
Data and guesstimate
PM School
Interview Questionnaire
4 Questions
- Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
- Ans.
Identify the root cause and take corrective actions to improve subscription rate.
Conduct customer surveys to understand reasons for cancellation
Analyze competitors' offerings and pricing strategies
Introduce new benefits or features to attract customers
Improve marketing and advertising efforts to increase awareness
Offer discounts or promotions to incentivize sign-ups
Collaborate with customer service to address any issue...
- Q2. If you had to launch custom made-to-order products, how would you go about it?
- Ans.
To launch custom made-to-order products, I would follow a process of market research, product design, and production planning.
Conduct market research to identify customer needs and preferences
Design products that meet those needs and preferences
Develop a production plan that allows for customization without sacrificing efficiency
Implement a system for taking and managing orders
Ensure quality control throughout the prod...
- Q3. How can you attribute conversions? If you do some improvements, how will you attribute it to that? Also, got a follow-up question on SEO here.
- Ans.
To attribute conversions, we can use various methods such as tracking pixels, unique URLs, and A/B testing. SEO improvements can be attributed through tracking changes in search engine rankings and organic traffic.
Use tracking pixels to track conversions from specific sources
Create unique URLs for different campaigns to track conversions
Use A/B testing to compare the performance of different versions of a page
Track cha...
- Q4. I was also asked about myself, my interests, my favorite product etc. More on Myntra
Interview Preparation Tips
1) Start with scoping to figure out the root cause and break down of 30%. Enquire about any macro level changes and focus on user journey.
2) Here I segmented into prime music and e-commerce (free shipping, early shipping)
3) I then focused on delivery time for e-commerce. Go with the user journey steps (think funnel from user getting acquired to step by step making a transaction and conversions). As you approach it, ask the interviewer and they will guide/narrow down the case narrative.
Tips for Q2-
1) Identify the needs - define the users and motivations
2) Think from a User journey PoV all steps in the user's funnel
3) Features - Always keep a balance of short-term and long-term, hygiene and wow features
4) What are the 3 major things you'll take care of? Then mention three issues you foresee
5) Guesstimate for market sizing - had segmented into occasion wear, size issues etc. I did the market sizing for occasion wear, further narrowed to bridal wear i.e number of possible brides.
Skills evaluated in this interview
(2 Questions)
- Q1. Introduction about myself
- Q2. Case Study based on rider retention
I applied via Campus Placement
(2 Questions)
- Q1. The conversation started off with how my day went. We started off discussing whether I use Swiggy or not
- Q2. Once done with design, the next question was about pricing Swiggy Super. How did swiggy come up with Rs. XX for Swiggy Super?
(1 Question)
- Q1. 2 interviewers( one was just observing or maybe experiencing how to take interviews). He asked - if Swiggy were to optimize its delivery fleet time, what should Swiggy do?
(1 Question)
- Q1. No specific questions - just about the work I did in my previous company, how did I solve product problems, and where do I see myself in 3-5 years.
Interview Preparation Tips
Only prior knowledge about the industry, app design and swiggy as a product helped.Practicing Pricing questions helped in structuring the answer.
Round 2- Subscribe to Ken. Great reads. read company blogs and industry reports.
Understand how the company runs and earns money. Ask questions. Read about competitors (Dunzo/Zomato/etc in this case) and understand how they solve a similar problem (if they are).
Subscribe to Ken.
I applied via Job Portal and was interviewed in Oct 2024. There were 2 interview rounds.
Increase Gpay txns by 5x
(1 Question)
- Q1. RCA of 5% drop in google docs
- Ans.
The Root Cause Analysis (RCA) of a 5% drop in Google Docs usage.
Investigate recent changes or updates to Google Docs that may have caused user dissatisfaction.
Analyze user feedback and reviews to identify any common issues or complaints.
Check for any technical issues or bugs that may be affecting the performance of Google Docs.
Review competitor products to see if there are any new features or improvements that may have...
I applied via Campus Placement
(1 Question)
- Q1. A new segment they are planning to venture into was given as a scenario, and then I was asked how would I, as a Product Manager of the product, would go about implementing it. It included product design as...
(1 Question)
- Q1. Another category they are planning to venture into was discussed. This time concentrated on more specific problems based on the logistics issues that they are currently facing, could face in future and how...
(1 Question)
- Q1. This was more of resume based initially, some behavioral questions were asked and then 2-3 general design questions.
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