Differentiate between push and pull sales?

Question

Accepted Answer

Push sales involve actively promoting products to customers, while pull sales involve creating demand for products through advertising and marketing.

Push sales involve a proactive approach where the seller pushes the product to the customer.
Push sales focus on personal selling and direct communication with customers.
Examples of push sales include door-to-door sales, telemarketing, and sales representatives pitching products to potential buyers.
Pull sales involve creating a demand for the product and attracting customers towards it.
Pull sales rely on advertising, marketing campaigns, and creating brand awareness.
Examples of pull sales include television commercials, social media advertising, and celebrity endorsements.
Push sales are more suitable for products with limited demand or high competition.
Pull sales are effective for products with high demand or unique features.
Both push and pull sales strategies can be used together to maximize sales and market reach.

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