what are the differences between qualitative and quantitative

Question

Accepted Answer

Qualitative research is subjective and exploratory while quantitative research is objective and numerical.

Qualitative research is used to gain an understanding of underlying reasons, opinions, and motivations while quantitative research is used to quantify data and generalize results from a sample to the population.
Qualitative research uses non-numerical data such as words, images, and observations while quantitative research uses numerical data such as statistics and measurements.
Qualitative research is often used in social sciences and humanities while quantitative research is often used in natural sciences and engineering.
Qualitative research is more flexible and adaptable while quantitative research is more structured and rigid.
Examples of qualitative research methods include interviews, focus groups, and case studies while examples of quantitative research methods include surveys, experiments, and statistical analysis.

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