What is the difference between Dealer Principal and CEO in a automotive dealership business ?

Question

Accepted Answer

Dealer Principal is responsible for the dealership's operations while CEO oversees the entire company.

Dealer Principal manages day-to-day operations of the dealership while CEO focuses on the overall strategy and direction of the company.
Dealer Principal is responsible for sales, service, and parts departments while CEO oversees all departments including finance, marketing, and HR.
Dealer Principal reports to the CEO and implements the company's policies and procedures at the dealership level.
CEO sets the vision and goals for the company while Dealer Principal executes them at the dealership level.
Example: Dealer Principal may decide to offer a promotion on a certain car model to increase sales while CEO may decide to expand the dealership's footprint by acquiring new locations.