what is 4ps? how you will use it ?

Question

Accepted Answer

4Ps is a marketing mix framework consisting of Product, Price, Place, and Promotion.

Product: refers to the goods or services offered by a company
Price: refers to the amount customers pay for the product
Place: refers to the distribution channels used to make the product available to customers
Promotion: refers to the marketing activities used to promote the product
Using the 4Ps framework, a marketing trainee can develop a comprehensive marketing strategy that takes into account all aspects of the product and its promotion.
For example, a company selling a new smartphone might use the 4Ps framework to determine the best price point, distribution channels, and marketing tactics to use in order to reach its target audience.

Top CandorWorks Marketing Trainee interview questions & answers