Be U Salons Digital Marketing Executive Interview Questions and Answers

Q1. Type of keywords match types?
Ans. 
Keyword match types include broad match, phrase match, exact match, and negative match.
• Broad match: includes variations of the keyword, synonyms, and related searches

• Phrase match: includes the exact phrase and close variations

• Exact match: includes only the exact keyword or close variations

• Negative match: excludes specific keywords or phrases
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Q2. Type of ad formats in Google Ads and Facebook Ads?
Ans. 
Google Ads and Facebook Ads offer various ad formats to choose from.
• Google Ads: Search Ads, Display Ads, Video Ads, Shopping Ads, App Ads

• Facebook Ads: Image Ads, Video Ads, Carousel Ads, Slideshow Ads, Collection Ads

• Both platforms also offer various ad sizes and placements to choose from.

• Google Ads also offers responsive ads that adjust to fit available ad spaces.

• Facebook Ads also offers Lead Ads that allow users to su...read more
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Q3. Type of bidding strategy available in google Ads? And what will you use if you start a new campaign and why?
Ans. 
Google Ads offers various bidding strategies including manual CPC, automated CPC, target CPA, and target ROAS. The bidding strategy chosen depends on campaign goals and budget.
• Manual CPC allows for full control over bids and is best for campaigns with a small budget or specific targeting

• Automated CPC uses machine learning to adjust bids based on likelihood of conversion and is best for campaigns with a larger budget or...read more
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