How is DCM works

Question

How is DCM works

Accepted Answer

DCM (DoubleClick Campaign Manager) is an ad management platform by Google for creating, managing, and tracking digital ad campaigns.

DCM allows advertisers to create and manage online advertising campaigns across multiple channels.
It provides tools for ad serving, trafficking, targeting, and reporting.
Advertisers can track the performance of their campaigns in real-time and make adjustments as needed.
DCM integrates with other Google marketing platforms like Google Ads and Google Analytics.
Example: A company uses DCM to create display ads and track their performance on various websites.
Example: DCM allows advertisers to set up conversion tracking to measure the effectiveness of their campaigns.

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