Athena Global Education Digital Marketing Manager Interview Questions and Answers

Q1. What type of ads have you handled till now?
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Q2. How did you handle the ad budget across different platforms like Google Adwords, Facebook, LinkedIn, etc.
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Create a plan with xyz budget and showcase optimisation skills

Q1. Total years of work ex
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Q2. Expertise in the domain applied for
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Q3. Any relevant contacts in the industry
Ans. 
Yes, I have a strong network of contacts in the industry including suppliers, vendors, and industry professionals.
• I have built relationships with key suppliers who provide quality products at competitive prices.

• I regularly attend industry events and conferences to network with other professionals and stay updated on industry trends.

• I am a member of industry-specific organizations where I have connected with industry le...read more
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Q1. Salary discussion and negation scope
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Q2. Variable pay discussion
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Q1. This 1 st round ask only previous work experience
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Q2. 1st round interview related to work. Profile.
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Q1. Discuss only marketing related campaign and Activity.
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Q1. Tell me about yourself
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Q2. Please elaborate on your work experience
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Q1. Discussed with current role and other details.
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Q1. About the job role and planning about the business.
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Q1. Marketing and Sales related questions
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Q2. Experience related questions
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Q3. Profile related questions
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Q4. Question related to Market planning
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Q1. Estimate the size of computer market in India
Ans. 
The computer market in India is estimated to be worth around $10 billion annually.
• The computer market in India includes sales of desktops, laptops, tablets, and accessories.

• Major players in the Indian computer market include HP, Dell, Lenovo, and Asus.

• The market is driven by increasing demand for personal computers and laptops for both work and leisure purposes.
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Q2. Tell me about yourself
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Q3. Why a job in marketing
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Q1. What do you understand from BTL Marketing
Ans. 
BTL Marketing refers to Below The Line Marketing, which involves direct communication with customers through non-traditional channels.
• BTL Marketing focuses on targeted and personalized communication

• It includes activities such as direct mail, email marketing, sponsorships, events, and promotions

• BTL Marketing is often used to create a more personal connection with customers and drive immediate sales
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Q2. How will you generate leads for the business
Ans. 
I will generate leads through a combination of digital marketing strategies, networking events, and targeted advertising campaigns.
• Utilize social media platforms to engage with potential customers and drive traffic to the business website

• Attend industry events and conferences to network with potential clients and partners

• Implement targeted advertising campaigns on platforms like Google Ads and Facebook Ads to reach spe...read more
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