What is Churn Rate? What is customer conversion rate?

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Churn rate is the percentage of customers who stop using a product or service over a certain period of time. Customer conversion rate is the percentage of potential customers who take a desired action, such as making a purchase.

Churn rate measures customer retention and loyalty.
Customer conversion rate measures the effectiveness of marketing and sales efforts.
Churn rate can be calculated by dividing the number of customers lost during a period by the total number of customers at the beginning of that period.
Customer conversion rate can be calculated by dividing the number of customers who took a desired action by the total number of potential customers.
For example, if a company had 100 customers at the beginning of the month and lost 10 customers during that month, the churn rate would be 10%.
For example, if a company sent out 1,000 marketing emails and 100 recipients made a purchase, the customer conversion rate would be 10%.

What is Churn Rate? What is customer conversion rate?

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