TVS Sundram Fasteners Interview Questions and Answers

I have worked on various technology verticals including software, telecommunications, and e-commerce.

• Software: Estimating market size by analyzing sales data, conducting surveys, and tracking industry trends.

• Telecommunications: Estimating market size by analyzing subscriber data, conducting market research, and studying industry reports.

• E-commerce: Estimating market size by analyzing online sales data, conducting customer surveys, and studying market research reports.

COVID-19 has significantly impacted the banking sector globally.

• Banks have faced challenges in maintaining operations due to lockdowns and social distancing measures.

• Loan defaults have increased due to economic slowdown and job losses.

• Digital banking has seen a surge in demand as customers avoid physical branches.

• Banks have had to increase provisions for bad loans and reduce dividends to conserve capital.

• Central banks have implemented monetary policies to support the economy ...read more

Primary research involves collecting data directly from the source, while secondary research involves analyzing existing data.

• Primary research is conducted by the researcher firsthand, through methods like surveys, interviews, and observations.

• Secondary research involves analyzing data that has already been collected by others, such as reports, articles, and studies.

• Primary research is more time-consuming and expensive but provides specific and tailored information.

• Secondary ...read more

Research is the systematic investigation and study of materials and sources in order to establish facts and reach new conclusions.

• Research involves gathering information from various sources

• It includes analyzing and interpreting data to draw conclusions

• Research is conducted systematically and methodically

• It aims to answer specific questions or solve problems

• Examples: conducting surveys, analyzing market trends, studying consumer behavior

Off page SEO refers to activities done outside of your website to improve its search engine rankings.

• Building backlinks from reputable websites

• Social media marketing

• Guest blogging on relevant websites

• Online reputation management

• Local SEO strategies

On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

• Includes optimizing content, meta tags, headings, images, and URLs

• Focuses on improving user experience and relevance

• Helps search engines understand the content of a page and its relevance to users

• Examples: keyword optimization, internal linking, mobile optimization

Digital marketing encompasses various online strategies to promote products or services.

• Search engine optimization (SEO) - optimizing website content to rank higher in search engine results

• Social media marketing - using platforms like Facebook, Instagram, and Twitter to engage with audiences

• Email marketing - sending targeted emails to potential customers

• Content marketing - creating and sharing valuable content to attract and retain customers

• Pay-per-click (PPC) advertising - p...read more