Assume you are the CEO of Flipkart. Your board has decided to go App only. What factors would you consider before making your final decision, given you have relevant website data from the last 7 years and app data from the last 3 years?

Question

Accepted Answer

Factors to consider before going App only as CEO of Flipkart

Analyze the data from website and app to understand user behavior
Evaluate the impact on sales and revenue
Consider the potential loss of customers who prefer website over app
Assess the cost of developing and maintaining the app
Evaluate the competition and their strategies
Consider the impact on brand image and customer loyalty
Assess the feasibility of providing a seamless user experience on the app
Consider the potential impact on customer acquisition and retention
Evaluate the impact on customer support and service
Assess the potential impact on SEO and search rankings

Accepted Answer

With the website data of the last 7 years and app data of the last 3 years. I would present them the number of visits, sales, and duration of engagement on the website we get every day and show them the percentage of people who prefer to use the website instead of the app to shop online.

And simply tell them, if we are not there for X% of the audience then our competitors are.

Assume you are the CEO of Flipkart. Your board has decided to go App only. What factors would you consider before making your final decision, given you have relevant website data from the last 7 years and app data from the last 3 years?

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