An international Office stationary retailer has just entered India and set up a sample store in Bangalore in association with an India Retail Giant. The store has been open for 3 months now. What should the international retailer do in the coming times and what should be there strategy?

Question

Accepted Answer

The international office stationary retailer should focus on expanding their presence in India and building brand awareness.

Conduct market research to understand the Indian consumer behavior and preferences
Develop a localized marketing strategy to build brand awareness
Expand their product offerings to cater to the Indian market
Establish partnerships with local suppliers to ensure a steady supply chain
Invest in online and offline channels to reach a wider audience
Train and educate their staff to understand the local culture and customs

An international Office stationary retailer has just entered India and set up a sample store in Bangalore in association with an India Retail Giant. The store has been open for 3 months now. What should the international retailer do in the coming times and what should be there strategy?

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