A marketing strategy case. Client is a perfume seller in Jaipur. The perfumes he sells are not to be found anywhere else in the world. The product has not been tried by people elsewhere apart from the city. Tourists to the city have been intrigued by its flowery smell and usually buy some to take back home. How to go about increasing the business?

Question

Accepted Answer

Create a digital marketing campaign targeting tourists and potential customers outside Jaipur.

Create a website and social media pages to showcase the unique perfumes and their ingredients.
Partner with local hotels and travel agencies to promote the perfumes to tourists.
Offer discounts or promotions for customers who refer their friends and family.
Create a loyalty program to incentivize repeat customers.
Consider expanding the product line to include other unique scents.
Collect customer reviews and testimonials to use in marketing materials.
Attend trade shows and events to showcase the perfumes to a wider audience.

Accepted Answer

For increasing business firstly he has to decide his advertising budget. Once he decides the budget he has to look at the available option of advertising. He can also make websites to increase the sale with the help of apps like Shopify. He has to add the dropshipping feature in his business it can help in an increase in the business.

Accepted Answer

firstly he has postive oppourtunity is that he sells that type of perfume which he only sells and no one can sell that type of perfume anywhere in the world.

so firstly they personal communicate with tourists also and given more information about that perfume and ask him /her any changes is reqiured in this product or product is good ,if his communication or behaviour is good automatically who buys their product they automatically tells to other people also. and step by step his business grow without not so much expenses is used for growing.and when he has enough money. so they promote their product in a better way.but in starting he focused on their hard work skills how he convence his customer in a better way .

Accepted Answer

Yaah.. He increase his business but for that he has to work hard. He should advertise his product. He has to convey to the people that the product is very good

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