Argus Cosmetics

Founded by the shared vision of four brothers, Argus leadership team has been responsible for driving its growth and strategizing.They say, “Vision is the art of seeing what is invincible to others”, the story of Argus began on one such note. Started in the year of 1992 by four enterprising brothers, they saw what several leading companies of that time failed to see –A growing need to service the male grooming sector. This simple idea metamorphosed into the passion of their lives and led to the launch of one of the first premier brands of India – Z: Magnetism for Men. Over the 2 decades of its existence, Argus has augmented its presence by diversifying into various products like Talc, Soap & Deodorants. Driven by its customer centric approach and the intent to constantly innovate, today, Z: Magnetism for Men is a widely accepted brand across India. As other brands finally wake up to the need of distinguishing the grooming needs between “his” and “hers”, Argus continues to extrapolate its vision and looks forward to serving customers globally in the near future.