Zanskar Securities - Vice President - Marketing (10-20 yrs)

Job Title: Vice President (VP) Marketing

Department: Marketing

Employment Type: Full-Time

Job Summary:

The Vice President of Marketing will lead and execute strategic marketing initiatives to position Zanakr Securities as a market leader in the financial services and securities industry. This role demands a dynamic leader who combines strategic vision, innovative thinking, and exceptional leadership skills to drive customer acquisition, brand awareness, and business growth.

Key Responsibilities:

Strategic Leadership:

- Develop and execute comprehensive marketing strategies aligned with the organization's business objectives.

- Drive brand positioning and messaging to establish Zanakr Securities as a trusted leader in the securities sector.

- Identify market trends, customer insights, and competitive strategies to inform marketing plans.

Brand Management:

- Oversee the development of all branding efforts, ensuring consistency across digital and offline channels.

- Enhance the firm's corporate identity through creative campaigns, content marketing, and thought leadership.

Demand Generation:

- Lead multi-channel campaigns (digital, print, and event marketing) to acquire and retain clients.

- Optimize campaigns for client engagement, lead generation, and conversion rates.

Stakeholder Collaboration:

- Partner with product, sales, and compliance teams to develop and promote market-leading financial products.

- Work closely with the sales team to align marketing strategies with revenue targets.

Team Management:

- Build and manage a high-performing marketing team, providing coaching, mentorship, and performance evaluation.

- Foster a culture of creativity, innovation, and accountability within the marketing department.

Performance Analysis:

- Set and track key performance indicators (KPIs) to measure campaign success and marketing ROI.

- Utilize analytics tools to generate insights and improve marketing effectiveness.

Compliance and Industry Knowledge:

- Ensure all marketing efforts comply with industry regulations and ethical guidelines.

- Stay updated on financial market trends, regulatory changes, and competitor activities.

Qualifications:

Education: Bachelor's degree in Marketing, Business Administration, Finance, or a related field (MBA preferred).

Experience:

- Minimum of 10+ years in marketing, with at least 5 years in a leadership role.

- Experience in the financial services, securities, or fintech sector is highly preferred.

Skills:

- Proven ability to develop and implement innovative marketing strategies.

- Exceptional leadership, communication, and interpersonal skills.

- Proficiency in digital marketing, CRM platforms, and data analytics tools.

- Strong understanding of financial products, securities, and customer behavior.

Why Join Zanakr Securities?

- Be part of a forward-thinking, innovative financial services company.

- Work with a team of industry experts to shape the future of securities and investments.

- Competitive compensation and benefits package.