Yusata Infotech - Manager - Marketing (3-5 yrs)

About the Role:

- We are seeking a dynamic and results-oriented Marketing Manager to lead and execute our marketing strategies.

- The ideal candidate will have a proven track record in developing and implementing successful marketing campaigns.

- You will be responsible for overseeing all marketing activities, including brand management, digital marketing, and market research.

Key Responsibilities:

Brand Management:

- Develop and implement brand strategies to enhance brand awareness and positioning.

- Oversee brand identity guidelines and ensure consistency across all marketing materials.

- Monitor brand reputation and manage crisis communication.

Digital Marketing:

- Develop and execute digital marketing campaigns, including SEO, SEM, social media, and email marketing.

- Analyze website traffic and user behavior to optimize digital marketing efforts.

- Manage and optimize online advertising campaigns.

Market Research:

- Conduct market research to identify target audiences, trends, and competitor activities.

- Analyze market data to inform strategic decision-making.

- Develop customer personas and buyer journey maps.

Campaign Planning and Execution:

- Develop and execute integrated marketing campaigns across various channels.

- Set clear objectives, budgets, and timelines for marketing initiatives.

- Monitor campaign performance and make necessary adjustments.

Team Management:

- Lead and mentor a team of marketing professionals.

- Delegate tasks, set goals, and provide feedback.

- Foster a collaborative and creative work environment.

Budget Management:

- Develop and manage the marketing budget.

- Track expenses and optimize resource allocation.

Reporting and Analysis:

- Prepare regular reports on marketing performance and ROI.

- Analyze key metrics and identify areas for improvement.

- Present findings to senior management.

Required Skills and Qualifications:

- Experience: 3-5 years of experience in marketing, preferably in a similar role.

- Education: MBA in Marketing or a related field.

- Technical Skills: Proficiency in marketing automation tools, CRM software, and analytics tools.

- Soft Skills: Strong communication, leadership, and interpersonal skills.

- Language Proficiency: Fluency in English, both written and spoken.

- Travel: Willingness to travel within Rajasthan and outside Rajasthan as needed.