Oversee the development, maintenance, and continuous improvement of the company website.
Ensure website content is current, engaging, and accurately reflects our services and achievements.
Implement SEO strategies to increase website traffic and improve search engine rankings.
Develop and execute a comprehensive social media strategy to enhance our brand presence on platforms such as LinkedIn, Twitter, Facebook, and Instagram.
Create and curate engaging content that showcases our work, culture, and values.
Monitor social media channels, respond to inquiries, and engage with followers to foster community growth.
Positioning and Brand Value Creation
Define and articulate our brand positioning to differentiate us in the competitive landscape.
Develop and implement marketing campaigns that build brand awareness and establish our company as an industry leader.
Collaborate with internal teams to gather insights and create compelling narratives around our projects and success stories.
Talent Attraction and Retention
Design marketing initiatives aimed at attracting top talent to join our team.
Highlight our company culture, employee benefits, and career growth opportunities through various marketing and public channels.
Work closely with HR to create campaigns that promote talent loyalty and retention.
Collaborate with HR to develop internal newsletters and other communication materials to foster a cohesive company culture.
Develop case studies, white papers, and blog posts that highlight our projects and expertise.
Utilize various multimedia formats, including videos and infographics, to showcase our achievements.
Coordinate with clients to secure testimonials and success stories that demonstrate our value.
Identify and shortlist external vendors for services such as graphic design, social media campaigns, website design, and other marketing activities.
Reach out to different agencies, review their proposals, and negotiate contracts.
Oversee the execution of plans with external vendors to ensure quality and alignment with company goals.
Plan and execute non-digital marketing activities such as print advertising, and event sponsorships.
Organize and participate in industry conferences, trade shows, and networking events to promote the companys brand and establish industry presence.
Build and maintain strong relationships with key stakeholders, including academic institutions, industry partners, and government bodies.
Industry Engagement and Trend Awareness
Stay updated with the latest marketing trends and technologies.
Engage with industry experts and leverage their insights to enhance marketing strategies.
Use the latest technologies to showcase the company brand effectively.
Required Skills 1. Creativity and Design
Great taste for creativity and design to ensure high-quality marketing materials.
Ability to evaluate and select external vendors for creative services.
Analytical and Data-Driven
Proficiency in marketing software and tools (e.g., Google Analytics, SEMrush, Hootsuite).
Analytical mindset with the ability to interpret data and make data-driven decisions.
Strong project management skills with the ability to handle multiple projects simultaneously.
Ability to work collaboratively with internal teams and external vendors.
Public Speaking and Representation
Excellent public speaking and presentation skills.
Confidence and professionalism in representing the company at various high-profile events.
QUALIFICATIONS
Bachelor s degree in marketing, Business Administration, Communications, or a related field.
8+ years of experience in marketing, with a focus on digital marketing, and brand management.
Experience in the IT or software development industry is a must.